Issio is a healthcare workforce optimization platform designed to support nurses by simplifying scheduling, allowing them to focus on caregiving rather than burnout and schedule issues.

The new scheduling app required a distinct identity that would stand out from competitors and signify that Issio technology is ushering in a new era in VA healthcare.

Brand elements include the use of "power fuchsia" and iconography based on nursing schedules, which are broken into quarter hours. A quarter-hour slice of an hour became the brand's avatar.