A brand needs the right logo to connect to the right auidence.

I started my career at The Walt Disney Company making identities for everything from the parks, animated/live-action films, sports franchises, and events. It has always been a sweet spot for me, and it’s always a thrill to see it out in the world either on a storefront, on a product, or on the NASDAQ Jumbotron in Times Square.

Logomarks have been with us as a collective for millennia and help a brand immediately communicate it’s ethos and vibe. If done well, it will be timeless, smart, compelling, and magnetic.

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