H2Q was founded to create the first customized personal care line for chronically chlorinated athletes. The H2Q brand was built to meet athletes' unique needs with
a name that means “beyond water” promising post-workout hair and skin that feels restored, and rejuvenated.

The H2Q online quiz ensures each product is perfectly tailored to each athlete’s
hair type, and personal care goals ridding the body and protecting against harmful chlorine damage

The brand was designed to exude a casual, fun, energetic aesthetic that borrows from early, nostalgic, days spent doing laps in the pool in the southern California sun.