Tank Garage Winery is a brand concept I helped develop with James Harder of Farm Collective, Napa Valley. The Tank concept is an amalgamation of various influences converging to create something unique, relevant, and fresh.

By tapping into what is considered culturally “California Cool” currently as well as back in the day, Tank is able to borrow from a myriad of influences including music, fashion, art, and design which permeated our lives, and became a part of our own unique stories. I was responsible for strategy, naming, branding, packaging, and creating materials for events.

With positive reviews, and visits from a myriad of social influencers, Tank Garage Winery has been quite successful in finding a true following of younger wine drinkers who wanted to eschew the typical Napa Valley winetasting experience with something more relatable and iconic.

The first Tank was opened in 2014, and a new version of Tank Garage Winery was opened in Paso Robles in the spring of 2024.