In a year confined and defined by the coronavirus pandemic, Americans turned to cannabis in record numbers. Publicly traded Liberty Health Sciences engaged us to design two brands from the ground up—one for THC and one for CBD.

My scope of work included strategy, naming, branding, and digital creative to packaging. The goal was to take people on a much-needed journey without leaving their homes. Thus, Uvoya (your voyage) was inspired and crafted by the concept of space travel and exploration.

From strategy to naming to branding and packaging, I was responsible for building an entire toolbox that enabled the brand to have liftoff in an increasingly crowded space. When the brand was released to Wall Street, Liberty Health Sciences' stock jumped 10% in one day.